Digital Marketing Consultant · Australia

The senior marketing brain your business is actually missing.

Digital marketing consulting for founders and CMOs — from an operator who's built teams, run channels and hit the KPIs.

Book a Free Strategy Call See how we help

8 yrs

Agency-side experience

ex-GroupM · ex-Dentsu

5 yrs

In-house ecommerce

Head of Marketing / Growth / Deputy CMO

Built

In-house marketing teams

From scratch — hiring, structure, KPIs

Board → BAU

Strategy to execution

Founders, leadership, agencies

Sound familiar?

You don't need another deck. You need someone to make it happen.

Board-level goals aren't turning into marketing action.

Strategy decks look great in the room, then stall the moment they hit the team, the agency or the calendar.

You need a senior marketer, not a full-time hire.

You're not ready for a CMO on payroll — but the founder-led marketing model is running out of runway.

Your agencies are running the strategy.

No one internal is briefing them properly or holding them to a clear plan. You're paying for output, not direction.

The in-house team is busy but not moving the numbers.

Lots of activity, unclear priorities, no shared view of what actually matters this quarter.

What we help with

Senior marketing support — from strategy through to the work getting done.

Fractional CMO

Senior marketing leadership without the full-time cost — leading strategy, priorities, teams, agencies, budgets and the numbers.

Marketing & Growth Strategy

A focused growth roadmap tied to commercial goals — positioning, channels, budget, KPIs and sequence of execution.

User Acquisition & Scale

Strategic leadership across Google, Meta, TikTok and YouTube — focused on CAC, ROAS, conversion and scalable growth.

Marketing Audit & Action Plan

An independent senior review of current activity — what to keep, what to fix, what to stop and what to prioritise next.

Leadership & Agency Alignment

Translating business goals into clear briefs, guiding in-house marketers and holding agencies accountable for outcomes.

Campaign & Go-To-Market Planning

Structured plans for product launches, new-market entry, seasonal campaigns and major growth initiatives — strategy through to execution.

MarTech, Measurement & Attribution

Practical guidance on AI in marketing, analytics, automation, attribution, dashboards and MarTech — for faster, better decisions.

Team Structure & Marketing Ops

Roles, responsibilities, KPIs, reporting, training, workshops and the operating rhythm needed to execute effectively.

Retention & Lifecycle Marketing

Strategic guidance on email, SMS, CRM and customer journeys to lift lifetime value, loyalty and repeat revenue.

Want a senior marketing brain in your corner?

Book a Free Strategy Call

Who you're actually working with

A senior operator who's done the job — not a consultant reading it off a slide.

Ex-GroupM and ex-Dentsu — trained inside two of the world's biggest agency groups.

Five years in-house in ecommerce as Head of Marketing, Head of Growth and Deputy CMO.

Hands-on in Google, Meta, TikTok, GA4 and Shopify — not just PowerPoint.

Has built marketing teams from scratch and set up the KPIs, dashboards and reporting rhythms to run them.

Free 30-min strategy call

Let's talk about your marketing.

On the call

Where your marketing is today — and what's actually holding it back
What we'd prioritise in the next 90 days
Whether a fractional CMO, project or advisory fits best
The clearest next step — even if it's not us

No pitch deck. No theory. Just straight answers.